One Hour Brand: 01 KNVS

September 14, 2020

I am a designer. My wife is also a designer. We thought it would be a fun idea to give ourselves an hour or so to come up with a brand name and direction. It was pretty fun! This is what we came up with.

This is a streetwear brand called KNVZ. They make simple, brand forward clothing geared toward the ever growing chef and restaurateur scene – mostly dudes with tattoos that are starting a seemingly culturally mis-matched fusion food truck pop-up (Mexican-Korean? Are you INSANE?).

My wife and I are trying to workshop ways that we can work together in a business setting. It sounds simple enough, but there are so many odd components that come into play – division of labor, creative direction, etc. We’re really excited to figure it out together.

2/100

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